Ralph Lauren Expects to Get More Sales With More Expensive Clothing

Fashion brand Ralph Lauren expects to generate more turnover in the coming years, helped by price increases.

But the American company also expects to be able to expand its customer base, which should benefit growth.

Ralph Lauren is counting on a turnover growth of about 7 to 9 percent per year in the coming financial years. Exchange rate effects are not taken into account.

The brand’s forecast is more ambitious than what connoisseurs generally consider.

The company also plans to return approximately $2 billion to shareholders through fiscal 2025. This is done through dividends and share buybacks.

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